BUILDING CARES

Essential

Required for website functionality (always on)

User Preferences & Settings

Save UI preferences, theme, etc.

Authentication Data

Login Status, User ID

Analytics & Usage Data

Pages visited, time on page, CTR, device type, browser type

E-commerce & Shopping Cart Data

Cart contents, checkout flow, transaction data

Marketing & Advertising Data

Ad preferences, tracking behaviour, affiliate links

Geolocation Data

IP address

Session Management Data

Session ID

Third-Party Cookie Data

Social media sharing, content recommendation engines

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Connected